BUSINESS
RECEPTION

DISCOVER TASTE EUROPE!
 

FACT SHEET: “TASTE EUROPE!” PROGRAMME – PROMOTIONAL CAMPAIGN

The campaign aims to raise awareness among consumers in Singapore, Japan and Vietnam about the advantages of European Union (EU) products – namely high quality, safety, exceptional taste, sustainable practices and reduced environmental impact of production in the fruit sector. In this way, it increases consumers’ willingness to buy promoted products.

Produce stands out due to its consistently high quality and distinctive taste and aroma, which are the result of integrated production methods reinforced by rigorous quality control systems. These systems are implemented across all European Union (EU) countries, adhering to international standards such as HACCP (Hazard Analysis and Critical Control Point), GMP (Good Manufacturing Practice), GHP (Good Hygiene Practice), GAP (Good Agricultural Practices), and ISO (Quality Management System), ensuring excellence from farm to table.
 

With consumers in mind, the activities are mainly based on digital marketing and social media, but also on:

• Cooking demonstrations and tastings
• B2B meetings aimed at importers, distributors and traders
• Guides and tips on online platforms

Cooking demonstrations and food tastings at stands at trade fairs and B2B meetings, we hope, will inspire participants to share our recipes. These demonstrations will show how to prepare European-style lunch boxes with high-quality EU ingredients to obtain a tasty and visually appealing meal, one of the most important elements.
 

What is the lunchbox concept?

It refers to the Asian tradition of eating lunch on the go, providing easy solutions for preparing what goes into the lunchbox. There will be demonstrations on how to make lunchboxes for eating on the go with EU products, prepared in a traditional European way. The concept is inspired by the Japanese bento tradition, an all-in-one takeaway meal packed in a box. More than just a meal, it is a celebration of family values. Cooking demonstrations and food tastings will show the audience how easy it is to prepare a European-style lunchbox filled with different dishes containing EU pork and beef, complemented with European apple (whole, as juice, sweet dessert, etc.) and why it is so important to choose EU products due to their high quality and safety standards.
 

Promoted products: Fresh, chilled and frozen beef and pork; and apples and their products.

Main target markets of the “Taste Europe!” promotional campaign: Singapore, Japan and Vietnam.
 

The campaign program is planned for the years 2023-2026. The campaign is co-financed by the European Union under the Common Agricultural Policy Mechanism. The author of the program is the Consortium, which includes two industry organizations: the Association of Polish Butchers and Meat Producers and the Polish Union of Fruit and Vegetable Producer Groups.

Address & Venue